President Bola Tinubu formally launched his re-election campaign in Kaduna on Saturday, emphasizing economic reforms as a cornerstone of his agenda. The 74-year-old leader addressed supporters in the northern city, vowing to continue policies aimed at stabilizing Nigeria’s struggling economy. His campaign, set to culminate in the January 16 polls, faces stiff competition from former vice-president Atiku Abubakar and former governor Peter Obi.

Tinubu’s speech highlighted the ongoing cost-of-living crisis, which has intensified public discontent. He claimed that painful economic measures are beginning to yield results, though inflation and unemployment remain pressing concerns. The campaign rally in Kaduna drew large crowds, with Tinubu flanked by his wife, Senator Oluremi, and Vice President Kashim Shettima. Shettima, in a separate statement, urged northerners to support Tinubu’s re-election as a reward for his leadership.

Tinubu also accused opposition leaders of exacerbating Nigeria’s economic woes, stating they had created the conditions for hunger and poverty. This rhetoric aligns with his broader strategy to frame his administration’s challenges as the result of political adversaries. The campaign marks the beginning of a nationwide effort to secure a second term, with the APC party positioning itself as the dominant force in the race.

The 2027 election is expected to be heavily influenced by economic performance and security issues. Tinubu’s re-election bid comes as the country grapples with inflation, power shortages, and rising unemployment. His campaign will need to address these concerns effectively to maintain public support. The political landscape remains fluid, with multiple candidates vying for the presidency, but Tinubu’s experience and current political alliances position him as a strong contender.