The Proton X90, a new SUV from Malaysia's Proton Holdings, has officially launched in the country. The event took place earlier this evening, with Prime Minister Datuk Seri Anwar Ibrahim present to mark the occasion. The vehicle was first previewed in March and tested by media last month.
Proton, a major automotive manufacturer in Malaysia, introduced the X90 as part of its strategy to expand its SUV lineup. The model is positioned as a premium offering, targeting both local and international markets. Details on pricing and availability were not immediately released, though the launch was accompanied by promotional activities.
Proton has been working to strengthen its presence in the Malaysian automotive sector, following years of restructuring and market challenges. The X90 launch reflects the company's efforts to modernize its product range and compete more effectively in a dynamic industry. The government's support, including the attendance of the prime minister, underscores the significance of the event for the local economy.
