Proton, the national carmaker of Malaysia, recorded its highest market share in over a decade in September 2026. According to data from the road transport department (JPJ), Proton accounted for 23.9% of all new vehicle registrations in the country from January to September 2026. This marks a significant increase compared to previous years, reflecting a strong performance in the local automotive sector.
The data shows Proton’s market share has steadily grown over the past few years, driven by a combination of strategic product launches and improved customer satisfaction. The company has focused on launching affordable and reliable models that cater to the needs of Malaysian consumers. This has helped Proton regain its position as a leading brand in the country’s competitive car market.
Proton’s success comes amid a challenging environment for the automotive industry in Malaysia. The sector has faced pressure from rising production costs and a shift in consumer preferences toward electric vehicles. Despite these challenges, Proton has managed to maintain its market position through innovation and a strong local presence. The company’s recent performance highlights its resilience and ability to adapt to changing market conditions.
