The Indian film *Ramayana*, based on the ancient epic, is seeking increased promotional efforts to boost its visibility. Producer Dil Raju has expressed concerns over the film's lack of hype, despite its ambitious goal of reaching international audiences.
Namit Malhotra, the film's producer, had previously emphasized the project's intent to introduce the story to a global audience. The film, which is part of a larger cinematic initiative, aims to showcase Indian mythology to international viewers. However, Raju has noted that the film has not received the level of attention it deserves.
This follows a broader trend in the Indian film industry, where major productions often face challenges in generating sufficient buzz before release. The *Ramayana* project, backed by a team of experienced filmmakers, has been in development for several years. Its release is expected to coincide with a major festival, though the exact date has not been confirmed.
The film's production team has been working to secure international distribution deals, but the lack of promotional momentum has raised concerns. Raju has called for more strategic marketing efforts to ensure the film reaches its intended audience. The situation highlights the ongoing challenges faced by Indian films aiming for global recognition.
