India has announced plans to significantly expand its presence at the IFTM 2027 trade fair, focusing on strengthening tourism partnerships with Japan, Sri Lanka, and other international markets. The government will increase the size of its pavilion at the event, which is set to take place in 2027, as part of its broader strategy to promote the "Incredible India" campaign.
The initiative is part of India's efforts to enhance its global tourism footprint and attract more international travelers. Officials have emphasized the importance of showcasing India's diverse cultural and natural attractions to potential partners. The pavilion will feature interactive exhibits, virtual tours, and direct engagement with travel agencies and tour operators from target markets.
This move follows previous steps by the Indian government to boost tourism, including the launch of digital marketing campaigns and the introduction of visa facilitation measures. The IFTM 2027 event is expected to bring together thousands of industry professionals, providing a key platform for India to highlight its tourism potential and secure new business opportunities.
